Meet Tristan

Tristan Retelsdorf is a growth-focused marketing executive with over 17 years of experience leading brand, demand generation, and digital transformation initiatives for some of Canada’s most recognized B2B brands. As Director of Brand, Digital & Customer Marketing at TELUS Business, he has built and scaled marketing teams that drive over $100M in revenue impact annually.

Tristan is the architect behind the nationally awarded #StandWithOwners campaign and a key force in developing TELUS' B2B brand identity. His leadership has transformed an 8-person team into an 80-person marketing powerhouse while consistently delivering award-winning work across brand, content, digital, and go-to-market programs.

A 6x TELUS Peak Performer and multi-time Canadian Marketing Award winner, Tristan combines strategic rigor with creative insight — making him a sought-after voice in the Canadian marketing community. He is a member of the CMA B2B Council, a Chartered Marketer, and a judge for the Canadian Marketing Awards.

With a foundation in data, design, and storytelling, Tristan is passionate about what makes marketing memorable in an AI-accelerated world. He created I'll Remember That to spotlight iconic campaigns and share the thinking behind what breaks through and sticks — because in a world where anyone can make content, the idea still matters most.

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